inside black and white 

Sample cover, and color inside

• Table of Contents

• Presentation Outline

• A Summary of Your Business

• Mission Statement

• Worksheets/Workbook

• Exercises to Engage Your Audience

• Frequently Asked Questions

• Charts & Graphs

• Photos

• Infographics

• Quotes

• A Place to Take Notes

• Fine Print/Disclaimers

• Support Material

• Documentation and/or Your Sources

• Sources for Further Study (Websites/Links/Books/Tedtalks, etc.)

• Offer or Call to Action

• Information About Upcoming Events

• Checklist

• Best Practices

• Social Proof

• Case Studies

• Testimonials

• Do’s and Don’ts

Ideas for Inside Content:

Brand the HECK out of Your Cover!

Use the inside to persuade

and support your message.